National Protected Cropping Industry Strategic Planning

Protective Cropping Draft Strategic Plan Sept 2006 cftbAA12.ppt

“In 2015 the Australian Protected Cropping Industry will be
organised and recognised for growing sustainably to world’s
best practice.  Product will be sought by educated, aware
consumers through a supply chain of high integrity.  Product
is coordinated within a market strategy delivering consistent
high returns to industry.  The enabling strategies will be
owned by and benefit our diverse industry”.

Horticulture Australia have initiated a National Protected Cropping Strategic Planning process to help drive the VegVision2020 blueprint developed for the Australian vegetable industry by AUSVEG in 2005/06.

The changing expectations of major retailers as well as pressure from overseas competitors are putting heavy pressure on vegetable growers to remain viable. Currently the industry does not have the organisational structure, investment plan or expert support to deal with these changes. Yet there are opportunities to be realised by adapting to the challenge with modern farming techniques, including efficient hydroponic systems that are capable of generating high volume, high quality, minimal residue produce on a consistent basis to market specifications. The strategic planning process is looking to develop their priorities for a more sustainable future.

A HAL facilitated national meeting was held in Sydney with growers, consultants, IDOs and researchers from across Australia.  Strategic priorities were workshopped from industry input and prior reports to create a document for further industry consultation.

The draft strategic plan will be distributed for comment in September to gather further feedback for inclusion in state workshops in NSW and SA during October.

Major and minor priorities and key actions were identified in the following areas:
  1. Structure and direction of key industry organisations
  2. Industry communication and cooperation
  3. Reviewing unsustainable cost structures
  4. Developing marketing strategies for fresh produce
  5. Business Management models
  6. Matching technology investment to meet production and market requirements
  7. Developing skilling pathways supported by effective information and training programs.
  8. Developing a framework of national standards.
  9. Developing a national biosecurity strategy
  10. Better management of urban planning, natural resources and utilities.
State and national participants feel there has been real clarity and consistency of the industry’s issues which can now be turned into action priorities for the future viability of the industry.
For more information contact Melissa Fraser SA Vegetable IDO on (08) 8303 6714, Tony Burfield SARDI on 0401 120 857 or Alison Anderson NSW Vegetable IDO on 0409 383 003
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